Dr. Justin Bhullar speaks about the trifecta that every business owner must be aware of. This stuff isn’t hocus pocus anymore. It is real and it is required of you to succeed in business and in life. Dr. Justin has spent over 1.5M dollars on his personal and professional develop and has had the privilege to interview and learn from some of the best in business and dentistry. He has learned the most elite performers and successful people on the planet are not only aware of the importance of leadership, culture and a bulletproof mindset but they made it a priority to develop the skills, habits, and behaviors necessary to excel in each of these areas. As a result they experience less stress, more fulfilment and are able to create teams with high morale and therefore positive company cultures. Understanding the trifecta allows them to maximize team member engagement and minimize turn over. They have learned to lead effectively so as to empower their team members to take ownership of their roles and be their best. Dr. Justin demystifies these topics and discusses a simple and effective approach to becoming a better leader and creating a better mindset and office culture. He is not simply reporting or regurgitating information, rather he is giving you the recipe that he followed in order to grow and manage multi profitable dental practices and a team of over 50. This content rich presentation discusses principles and techniques that work and you can implement immediately. They have allowed Dr. Justin to reduce his stress, reduce team turnover, increase team member engagement, and produce profitable operations. Whether you have 1 team member or a team of 100 the same principles apply. Executing around these fundamentals will take you to next level results and fulfillment.
Does presenting treatment to patients make you nervous? Do you shy away from presenting implants, bridges, ortho, or complex treatment plans to patients due to fear of rejection or fear of their negative reactions? Are you tired of patients asking you if they are paying for your next Mercedes. I certainly was until I found a better way of presenting treatment that tripled my treatment acceptance rate. The national average for treatment acceptance is 25%, Surprised? What is your current treatment acceptance rate? Dr. Justin educates you on a treatment presentation format that is simple, efficient and doesn’t feel like sales. Do you know why patients accept treatment in the first place? You might be surprised to hear its not the typical things we have been taught. Things like: value creation through more patient education or sharing the benefits of the treatment. In fact, TMI kills case acceptance and only talking about benefits feels like sales. In this talk Dr. Justin highlights how we can easily control the outcomes and elicit the correct emotions from patients in an effort to increase their acceptance of our treatment plans. Topics covered include but are not limited to the following: What actually motivates someone to accept your treatment plan, what kills case acceptance, how words are more powerful than we think, all treatment acceptance starts with the first phone call, 3 seconds to building instant patient trust and rapport, and the positive results that come from crafting great customer experiences. In addition to these topics we cover a number of other powerful ninja moves and scripts that are designed to elevate your treatment presentation game. Simple, easily repeatable, efficient presentation tips that can double if not triple your acceptance rate depending on where you are today! That leads me to my last question: What is your current treatment acceptance rate and how do you measure it? Knowing this is step 1. This high energy presentation will take your through the simple and highly effect approach to treatment acceptance step by step and leave you with immediately implementable strategies to immediately improve your case conversion percentage.
Do you need more new patients? How do you know? May I ask if you measure any of these things in your office today: new patient numbers, number of days to next new patient appointment slot, average treatment plan value per new patient, call answer rate and call conversion rate at the front desk, treatment acceptance rate, or the hygiene re-appointment rate? Are you aware of how these factors are influencing your current revenue? Are you maximizing the life time value of each patient that you do acquire? What does it cost you to generate a potential new patient phone call in your office (cost per lead), what about the cost to get the patient into the chair (cost per acquisition). What is your current office attrition rate? Are your collections above 97%? Back to my original question: Do you need more new patients? How do you know? Do you have a new patient problem or a bunch of other problems that will only be masked by higher new patient flow, costing you thousands of dollars in marketing expenses each month only to have the patients leave out the back door if they show up at all. What about your profit, are you profitable? What are your core expenditures? Are you looking at the P/Ls (profit and loss statements) and sealing up all of our profit leaks? Sometimes we THINK we know what the problem is but I THINK is the preface of every comment that will cost you time, energy and money. I KNOW is how you want to lead your conversations about what is happening in your business. The only way to say I know is to measure. Metrics allow you to manage your business effectively and make objective/logical decision vs. subjective/emotional decisions. In this presentation Dr. Justin discusses the key metrics you should be measuring in your dental office today so you can make intelligent management decisions and increase your profit! In addition to leaving you with implementable strategies Dr. Justin will discuss with you real world dental practice examples that allow you to see first hand the benefits of analytics in your practice!