The #1 Thing You Should Do If You Want To Make More Money In Your Practice

If it’s good enough for Einstein, it’s good enough for pretty much everybody!

If you’re the most learned person in your circle, you’re learning nothing. What you have in your head right now has already served you. You will not be able to achieve any more with what you know at the moment. You will need to change something in the way you think in order to change who you are and what you can achieve. That may require learning something completely new, or just getting a different perspective about something you already know. Everyone has something they can teach us and we can learn something from everyone.

When I’m in a room full of people who are experts in an area or who have done something even 1% better than I have or 5% better than I have, I go into learning mode. That marginal difference between our respective achievements can make a significant impact on my results. They share their successes and I apply what I learned. Within a month, I will have grown by 1 to 5% as a result of their sharing.

All you have to do is get into the right room. Most dentists are struggling to bring in new patients. They agonize over the marketing plan they need to get in place and build it up to be a bigger and more complicated task then it needs to be. That’s the moment they need to get into a room full of people who know more about marketing than they do. They will likely meet someone who has had the same problem and perhaps they’ll share what they did to attract 15 new patients a month for six months by doing just one thing in only 20 minutes-per-day.

Where are you more likely to have conversations like that? In a room full of people at your level or less or in room of people more learned than you?

Now that you’ve found a room of people who have learned more than you, make sure it is the right room. If you want to attract more patients, be in a room full of expert marketers. Want to become a better dentist? Find a room with highly-skilled doctors. Hanging out in a room full of physics PhD’s might not serve you as well, even though they know more about their subject of expertise.

Once you find that room and shift into learning mode, double down. Go all-in to glean as much as you can handle and functionally implement.

The wheel has already been invented

When you’ve found a room of people smarter than you and it’s the right room, don’t reinvent the wheel. Success leaves clues and all you need to do is follow the trail.

Observe the people who are successful and deconstruct what they’ve done. Follow those habits. If you’re being totally honest with yourself and are doing the work, you will be able to grow a high-performance practice. It’s not a secret. The person you are modeling likely did the same with other successful people they respect and admire. The problem is that we think our way is better and we want to reinvent the wheel. Here is another honest moment between us. If your way was better, you would already have the practice and lifestyle you wanted.